15hours hydration.
Weightless medium to full coverage.
Natural luminous finish.

Sheer to Medium Coverage.
Radiant Finish.
Longwearing.

Sheer to Full Coverage.
Matte or Natural Finish.
Longwearing.

Lightweight coverage. 
Natural finish.
Oil-controlling.

Ultra-long wearing.
Medium to full coverage.
Matte not flat finish.

High Pigment.
Matte Finish.

High Pigment.
Luminous Finish.
Hydrating.

Sheer to Full Coverage.
Matte or Natural Finish.
Longwearing.

Sheer hint of color. 
Natural dewy finish.
Iconic.